Conference Program Schedule
The 2009 VisMasters Design Modeling and Visualization Conference features 17 sessions covering topics from both the Architectural Visualization and Design and Information modeling fields. With speakers from around the world, the DMVC is a packed one day learning and networking event.
Tracks |
Track 1 - Architectural Visualization |
Track 2 - BIM/Architecture |
Track 3 - All Attendees |
Track 4 - Principals |
Time |
Ballroom |
Breakout #1 |
Breakout #2 |
Breakout #3 |
7:00am -8:30am |
Registration |
8:30am - 10:00am |
Keynote |
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10:15am - 11:15am |
Session 1 - Arch Viz |
Session 2 - BIM/Arch |
Session 3 - BIM/Arch |
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11:30am - 12:30pm |
Session 5 - Arch Viz |
Session 6 - BIM/Arch |
Session 7 - Arch Viz |
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12:30pm - 1:30pm |
Lunch/Networking Break/Exhibition |
1:45pm - 3:15pm |
Session 9 - Arch Viz |
Session 10 - BIM/Arch |
Session 11 - Arch Viz |
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3:15pm - 3:45pm |
Networking Break/Exhibition |
4:00pm - 5:00pm |
Session 13 - Arch Viz |
Session 14 - BIM/Arch |
Session 15 - BIM/Arch |
Session16 - Principals |
5:15 pm -6:45pm |
Session 17 - Arch Viz |
Session 18 - BIM/Arch |
Session 19 - Arch Viz |
Session 20 - Principals |
6:45pm - 7:30pm |
Break/Cocktails/Exhibition |
7:30pm - 11:00pm |
Dinner/Party |
VisMasters Reserves the Right to change or update the conference program without notice.
Session Descriptions
Keynote Presentation: Troubled Waters Ahead - An Economic Roundtable
Presented by: Eddie Leon (Spine3D), Giles Jacknain (ZweigWhite), Denis Krylov (Transparent House)
Time: Tuesday April 28, 2009 / 8:30am - 10:00am / Ballroom |
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Industry thought leaders discuss the current state of the architectural visualization industry. Topics for discussion will include the impact of the current economy on our industry, growth and innovation opportunities, and a summary from the 2009 Industry Summit in Miami.
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Session 1 - Rome Reborn and the Future of Procedural Modeling
Presented by: Pascal Mueller (Procedural)
Time: Tuesday April 28, 2009 / 10:15am - 11:15pm / Ballroom |
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This presentation showcases the work of the groundbreaking company Procedural and their projects using the new CityEngine, named Killer Technology for 2009, by 3D World Magazine. Several projects will be featured including Rome Reborn. If you are involved in Urban planning or general 3D content creation for cities, this presentation is not to be missed.
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Session 2 - The Next Generation of Architecture: Algorithmic Design and Modeling
Presented by: David Fano (Case)
Time: Tuesday April 28, 2009 / 10:15am - 11:15pm / Breakout #1 |
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Explore provocative design projects using algorithmic design and modeling tools. As more importance is put on role of parametric and algorithmic design, architects and visualization professionals are being asked to solve increasingly complex design problems. This session will examine some of these projects and how they were created using today's leading design tools.
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Session 3 - A Look Behind the Curtain Wall: How Today's High Profile Projects Were Visualized
Presented by: David Brehm (HKS)
Time: Tuesday April 28, 2009 /10:15am - 11:15pm / Breakout #2 |
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Today's high profile sustainable projects rely on many new technologies and expert fields to bring a project from design to final construction. This session will explore several high profile projects and how new and existing technologies were used within the firm throughout the visualization and modeling of the project. Focus on design and collaboration tools will also be featured.
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Session 5 - Squeezed for Time: Video Compression Techniques and Tips for Visualization Professionals
Presented by: Nils Norgren (Neoscape)
Time: Tuesday April 28, 2009 / 11:30am - 12:30pm / Ballroom |
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Anyone who has had to create an architectural short film knows the challenges involved with encoding video. With the myriad of codecs, transcoding settings and various delivery media, it's easy to get overwhelmed. This session will explore real world techniques for video compression for DVD, Blu-Ray, Web and more, including which codecs to use, compression envionments and strategies, and video and media limitations.
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Session 6 - Crossing the Chasm: International Project Management
Presented by: Taama Forasiepi (HKS)
Time: Tuesday April 28, 2009 / 11:30am - 12:30pm / Breakout #1 |
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The latest visualization technology crosses international borders and bridges new chasms of public interpretation. The field of visualization is extensive and the integration of advanced techniques creates new and interesting dilemmas for artists, engineers, architects, planners, educators, and developers both foreign and domestic. Adding a visualization component when normal communication channels are not available, or not affordable, can potentially create difficult outcomes for artists and project managers. Fundamental understanding between art, technology, and international business can turn a delicate situation into a major win or a major loss for your real or virtual studio. Through a comprehensive review of unique case scenarios, this session will reveal artistic, creative, and budget conscious solutions for international project management.
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Session 7 - mental ray Gone Wild: Advanced Production Techniques for Architectural Visualization
Presented by: Bart Gawboy (mental images), TBA
Time: Tuesday April 28, 2009 / 11:30am - 12:30pm / Breakout #2 |
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mental ray® generates images of outstanding quality and unsurpassed realism. This session will delve into advanced production techniques that will enable you to take your images to the next level. Exploration of advanced features, shaders, and workflow secrets will help intermediate and advanced mental ray users get the most out of this powerful rendering engine.
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Session 9 - Linear Workflow Demystified
Presented by: Lon Grohs (Neoscape)
Time: Tuesday April 28, 2009 / 1:45pm - 3:15pm / Ballroom |
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The hot topic on many community forums is that of Linear Workflow, also referred to as LWF. If your global illumination renderers have ever come out darker than you expect, there is a good chance your gamma settings within the application, textures and shaders are incorrectly set. This presentation will demystify this often misunderstood workflow and help get your renderings back on track.
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Session 10 - Well Outside the Box: New Technology Showcase
Presented by: Larry Kleinkemper (Zebra Imaging), Sean Young (Autodesk)
Time: Tuesday April 28, 2009 / 1:45pm - 3:15pm / Breakout #1 |
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Join industry representatives as they showcase some of the latest in-house software projects and technologies. Companies like Autodesk, Bentley, and McNeel will demonstrate their latest technologies and provide information about how you can try out these technology demonstrations yourself!
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Session 11 - Getting Wet with Digital Watercolor
Presented by: Scott Baumberger (Baumberger Studio)
Time: Tuesday April 28, 2009 / 1:45pm - 3:15pm / Breakout #2 |
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Interactive step-by-step walkthrough of the creation of a digital “watercolor” rendering utilizing a 3-D workflow. Through a series of images that illustrate each stage of the process, this session will present a “raw” base file (as generated from rendering engine) and explain the steps used to reach a finalized watercolor-style image.
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Session 13 - Showdown at the Color Corral
Presented by: Rodrigo Lopez (Neoscape), Scott Baumberger (Baumberger Studio), Nicholas Moshenko (DesignStor), TBA
Time: Tuesday April 28, 2009 / 4:00pm - 5:00pm / Ballroom |
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Ever wondered how some of the top visualization firms create their groundbreaking images? Watch as two top artists battle it out head to head. A raw rendered image will be given to both artists and they will have 30 min to work their magic using the post production tools of their choice. Two thirty minute competitions will make up this session, and will provide invaluable insight into the workflows of our industry's top artists.
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Session 14 - Pushing the Envelope: Smarter Modeling, Visualization and Simulation - Solutions and Tools for Sustainable Design
Presented by: Doug Eberhard (Autodesk) , Ken Hall (Gensler) , Kevin Gilson (Parsons Brinckerhoff)
Time: Tuesday April 28, 2009 / 4:00pm - 5:00pm / Breakout #1 |
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Sustainable design has become one of the most important aspects of architecture and infrastructure today. Explore how leading design, modeling and visualization experts are using their tools and teams to more effectively analyze and communicate the results from Sun Studies, Design Reviews, Energy, Carbon Footprint & other Sustainability Criteria.
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Session 15 - Not Just Another BIM Model: Advanced Practices in the Revit to 3ds Max Pipeline
Presented by: Larry Kleinkemper
Time: Tuesday April 28, 2009 / 4:00pm - 5:00pm / Breakout #2 |
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As models created in Revit become more and more common place, it has become increasingly important to ensure you understand how best to utilize this data in visualization software. This session will explore advanced techniques to help users in the Revit to 3ds Max pipeline.
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Session 16 - Keynote - Digital Design Leadership and Innovation
Presented by: Ken Sanders, FAIA (Managing Director, Firmwide Shared Services at Gensler)
Time: Tuesday April 28, 2009 / 4:00pm - 5:00pm / Breakout #3 |
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Digital design leadership requires not only the use of state-of-the-art technology, but also the alignment of design talent, organizational strategy and innovative delivery methods. Ken Sanders will discuss leadership and management strategies that leverage design technology across diverse project types, client industries and offices both large and small. Case studies, lessons learned and best practices from a global design portfolio will be presented, highlighting BIM, analysis, visualization and sustainable design.
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Session 17 - Architecture as a Character: Cinematic Storytelling
Presented by: Jennifer Van Sijll (Author of Cinematic Storytelling & Professor at San Francisco State)
Time: Tuesday April 28, 2009 / 4:45pm - 6:15pm / Ballroom |
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The architectural short film is no longer about just walking through a space. It has become more important than ever to sell design and a properties selling features more creatively. This session will present storytelling techniques used in movies, TV and books and how they translate to the field of architectural visualization.
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Session 18 - Rich Artist, Poor Artist: The Art of Business in Visualization
Presented by: Eddie Leon (Spine 3D), Kevin Smith (Spine3D), Giles Jacknain (ZweigWhite)
Time: Tuesday April 28, 2009 / 5:15pm - 6:45pm / Breakout #1 |
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Whether you've been in the industry for years or are just getting your feet wet, the business side of visualization is one that is often overlooked and misunderstood.. Some of the most difficult questions to answer are how much to charge, how to manage and grow your company, how to build partnerships, and who and how to market your services. Join seasoned and savy business owners and industry analysts as they discuss the secrets to sucess in our industry through the good times and the bad.
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Session 19 - Show Your True Colors: Capture and Acquisition of Real World Materials
Presented by: Pierre-Felix Breton (Autodesk)
Time: Tuesday April 28, 2009 / 5:15pm - 6:45pm / Breakout #2 |
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If you have worked in Architectural Visualization for any length of time, you have undoubtedly been asked to match physical color samples, Pantone colors or fabric swatches in your renderings. This can often be a daunting task filled with many pitfalls without the proper tools and understanding. This session will explore techniques to aid in the capture of these materials and how to use and optimize them for using in 3ds Max, mental Ray and V-Ray.
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Session 20 - Keynote - Building Information Modeling (BIM) comes of Age in the Design Professions: A large-firm perspective on changing culture and achieving value.
Presented by: Mario Guttman (Senior Vice President | Firmwide CAD Director at HOK)
Time: Tuesday April 28, 2009 / 5:15pm - 6:45pm / Breakout #3 |
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The theory and technology of Building Information Modeling (BIM) has matured and is now a component of every large project. This session will move quickly past the discussion of what BIM means, and why our industry has adopted it, to look at some contemporary implementation topics. These include cultural changes, in how we approach design initially, and how an interdisciplinary design team works; the importance of making technology a serious component of a firms design strategy; and, the need to achieve value, in better design, and increased efficiency.
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